Introduction

Coca-Cola fans from Latin America had the opportunity to claim one of ten meticulously crafted NFTs, with an added chance to secure a high-value NFT from one of our four esteemed partners in the campaign.

01 – Challenge

My goal was to merge the iconic Coca-Cola vending machine – renowned for spreading joy across the globe – with the innovative world of NFTs.

I aimed to make the experience of claiming a free NFT not only intuitive and accesible but also delightful and familiar, evoking the warmth and excitement Coca-Cola fans associate with the brand and Christmas.

02 – Concept

The primary objective of this campaign was to create an experience that closely simulates using a real vending machine. I designed a fully responsive, vector-based interface to ensure optimal performance, and constructed the interactions and animations of the vending machine to deliver a realistic, dynamic user experience.

03 – Metrics

This campaign proved to be a resounding success, as Insomnia Labs and all partners seamlessly guided Coca-Cola into the world of crypto and NFTs. The collaboration was so impactful that it led to another partnership on a subsequent campaign.

Introduction

Chubby Club serves as the digital hub for Chubby Group's high-end US restaurants. The app streamlines dining discovery, points collection, rewards, and tiered membership benefits.

01 – Challenge

The objective was to revitalize and scale the Chubby Club ecosystem. I engineered a comprehensive new brand identity and design system from the ground up, specifically targeting optimized user experience and increased conversion rates.

We also addressed the internal user experience, focusing on the friction points for staff and management. This led to a comprehensive redesign of the server-side application and the administrative dashboards, optimizing daily usability.

02 – Points & Loyalty Tiers

The core loyalty mechanism incentivizes patronage via the Chubby Pass (QR) and spend-based point accrual. Points advance users through loyalty tiers, directly supporting regular visits and ecosystem engagement.

03 – Explore

The exploration map simplifies locating and reserving dining spots by aggregating all Chubby Group and Partner venues. Users can quickly refine their search using comprehensive, metric-based filters.

04 – Rewards

The loyalty structure allows for point redemption on a wide array of rewards tailored to each restaurant. Limited-availability rewards are leveraged to significantly boost user retention.

05 – Account

Users manage account settings, redeem promotional codes, and access the referral program. This area also serves as the dedicated showcase for paid memberships and the exclusive Lifetime Pass, a collectible offering permanent, high-value benefits.

06 – Server App

Servers operate using one centralized account in the main application. They can toggle between the Server Mode for operational tasks and the Patron Mode for customer loyalty features.

Introduction

NewKino is a nimble creative studio that brings impossible worlds to life. Founded in 2020 by a collective of filmmakers and technologists, NK builds the next evolution of award-winning visual stroytelling.

01 – Challenge

Craft a sophisticated and timeless brand identity. Transform this identity into a distinctive and visually captivating website that showcases the exceptional work of NewKino.

02 – Brand Identity

Recognizing that brand identity is the cornerstone of any enterprise, I crafted a comprehensive visual system for NewKino. This process included designing a bespoke logo and curating a refined color palette and typography suite to ensure a cohesive, elegant, and professional aesthetic across all touchpoints.

03 – Home

The homepage acts as the studio's digital threshold, anchored by a prominent showreel. We utilized a minimalist UI to minimize distraction, ensuring the creative work takes center stage. The content strategy is precise: a curated Featured Projects slider, Key Services, and a glimpse into the Team page.

04 – Projects

The portfolio offers a dual-view experience: expansive, full-width imagery for deep immersion, and a condensed grid view that allows users to scan multiple projects simultaneously with ease.

05 – Project

Each case study provides a comprehensive deep-dive, blending key information with high-fidelity images and video to fully articulate the project's narrative.

06 – Team

I reimagined the standard team directory with interactive, holographic-style cards. This design nods to modern collectible culture, offering a distinctive and high-value presentation for every member of the studio.

Introduction

A fan experience inspired by Spotify Wrapped, designed to give cricket enthusiasts a personalized recap of their statistics and standout moments from interacting with the various games tied to the CHAMPIONS Trophy 2025 in Pakistan.

01 – Challenge

The goal was to create an engaging, user-friendly journey that evokes excitement, nostalgia, and a sense of achievement — while remaining closely aligned with the tournament's brand identity to ensure consistency and memorability across all touchpoints.

02 – Dynamic Content

Each fan receives a unique recap, featuring individualized color schemes and tailored statistics that reflect their personal performance and engagement.

Introduction

Following InsomniaLabs' successful first campaign with Coca-Cola, we partnered again to create a website that highlights and celebrates the exceptional artists featured in the Masterpiece campaign.

01 – Challenge

The objective was to build an intuitive, user-friendly experience that showcases both emerging talents and historic icons—offering a museum-like journey that makes it easy to explore each artwork and artist in depth.

02 – Boundaries

Beyond being a tremendous honor, this project was especially enjoyable due to the creative challenge of working within Coca-Cola's highly structured design system. Finding innovative ways to stay within those constraints while still delivering an engaging, high-quality experience made the process uniquely rewarding.

Introduction

KHAOS is a flexible design system that simplifies the creation of modern, visually refined interfaces. It isn’t meant to be a universal solution, but rather a source of inspiration and a demonstration of my skillset.

01 – Challenge

To grow as a Product Designer, I focused on learning how to build scalable design systems from scratch—using global variables, structured color styles, and fully flexible components that can switch between light and dark modes instantly.

02 – UI Components

KHAOS includes a wide range of ready-to-use UI components — such as tables, modals, and more — and continues to grow as I expand it over time.

Introduction

Over the years, I've had extensive opportunities to create pictorial marks and develop complete logo identities. To keep this collection focused, I've chosen not to include full brand systems and instead highlight only the pictorials — showcasing both my skillset & stylistic range.