Coca-Cola fans from Latin America had the opportunity to claim one of ten meticulously crafted NFTs, with an added chance to secure a high-value NFT from one of our four esteemed partners in the campaign.

This campaign was part of the “Real Magic” christmas campaign that’s played across the globe. This particular part of the campaign was limited to LATAM.

This campaign proved to be a resounding success, as Insomnia Labs and all partners seamlessly guided Coca-Cola into the world of crypto and NFTs. The collaboration was so impactful that it led to another partnership on a subsequent campaign.

My approach reimagined the interface through the lens of the iconic Coca-Cola vending machine. The UI and interactions draw on the familiarity and emotional appeal of classic Coke machines, reinforcing the campaign narrative: use the Metaverse Vending Machine and receive a reward, just like purchasing a bottle of Coke.

To bring this concept to life, I designed a fully responsive, vector-based vending machine that anchors the web experience. Subtle interactivity and the animated “magic gift box” add anticipation and delight, making the campaign both emotional and unmistakably on-brand.

The minting flow itself is intentionally lightweight and friction-aware. Upon landing, users complete an age verification step to meet legal requirements, followed by a simple Web3 wallet connection to enable the NFT to reach the users’ wallet.

Once the user clicks “Mint” the vending machine animates and presents the gift box reveal, clearly communicating the reward moment and showcasing the specific NFT the user has received.

Chubby Club serves as the digital hub for Chubby Group's high-end US restaurants. The app streamlines dining discovery, points collection, rewards, and tiered membership benefits.

The Chubby Group asked Insomnia Labs to rebrand and reimagine their already existing loyalty app. This is the first project I was the Lead Product Designer on. I received full creative freedom and a lot of responsibility to ensure the product becomes the best it can be.

Chubby Club has an active and flourishing discord server. The redesign has been shared with their community to gather direct feedback from the people that use it on the regular.

Chubby Clubs’ previous brand identity was sparse and inconsistent. Their promotional landing page had a complete different design language than the existing old application.

I created a scalable design system in Figma that defines and documents Chubby Clubs’ design language and its components. I picked up their playful idea of having a mascot – the expressive ramen bowl – and combined it with an elegant and modern UI – primarily in dark mode. The design system also includes a fully working light mode that is set up with variable themes.

The old app had one major flaw; The display of the users’ benefits. They were scattered across the app, making it hard to see all benefits in one place. I chose to consolidate the Home & Explore Page, making space for a new page called “My Benefits”.

It streamlines all three kinds of benefits and makes it easy to learn more about them and what awaits the user if they reach the next tier, purchase a membership or decide to buy a Lifetime Pass.

This solves multiple issues at once. One central place for all your benefits that are accessible while being able to increase conversion rate by teasing what a membership upgrade or Lifetime Pass offers.

Points advance users through seasonal loyalty tiers, directly supporting regular visits and ecosystem engagement. Points and tiers enable rewards and benefits.

I added educational modals that help explain the user the key differences between the different pools of Points. We also added the concept of “Location Multipliers”; Offering Points Multipliers at certain restaurants at certain time frames, incentivizing visits and spendage.

The exploration map simplifies locating and reserving dining spots by aggregating all Chubby Group and Partner venues. Users can quickly refine their search using comprehensive, metric-based filters.

The loyalty structure allows for point redemption on a wide array of rewards tailored to each restaurant. Limited-availability rewards are leveraged to significantly boost user retention.

Users manage account settings, redeem promotional codes, and access the referral program. This area also serves as the dedicated showcase for paid memberships and the exclusive Lifetime Pass, a collectible offering permanent, high-value benefits.

The app is still in development as of now. Previously the client shared key user interfaces with their active discord server to get feedback as the majority of their members use the app religiously and the app obviously needs to cater to them.

The feedback was extremely positive. Users appreciated the new structure and the refined benefits page, aswell as the overhauled and visually aesthetic design language – especially the new cute ramen bowl mascot.

Servers operate using one centralized account in the main application. They can toggle between the Server Mode for operational tasks and the Patron Mode for customer loyalty features.

For Location Managers and the executives, I also reimagined the entire dashboard structure. The old dashboards were too complicated and therefore annoying to use effectively.

Depending on your role, you get a perfectly suited version of the dashboard, allowing you to focus on what's important to you.

In 2023, Avalanche reached out to Insomnia Labs about building a $40M grant initiative from the Avalanche Foundation, rewarding builders and referrers who are driving real impact onchain.

I served as the primary product designer, collaborating with the Lead Designer for periodic quality reviews and alignment.

The experience needed to serve two core groups: builders and the Avalanche community. Developers require a frictionless way to submit and manage projects, while enthusiasts need intuitive discovery, voting, and interaction across the ecosystem. The product balances both by supporting contribution and exploration equally.

Submitting a project had to feel effortless despite the amount of required information. I designed a multi-step flow that breaks complexity into manageable steps and automatically saves drafts. This allows developers to pause and resume at any time without losing progress, reducing drop-off and cognitive load.

Submitting a project had to feel effortless despite the amount of required information. I designed a multi-step flow that breaks complexity into manageable steps and automatically saves drafts. This allows developers to pause and resume at any time without losing progress, reducing drop-off and cognitive load.

Leaderboards drive motivation and retention by surfacing top-performing projects. They encourage inspiration, comparison, and competitive progress within the ecosystem.

The live feed further increases engagement by keeping users informed with real-time updates, new submissions, and activity filtered by rounds and sources — supporting continuous discovery and participation.

NewKino is a nimble creative studio that brings impossible worlds to life. Founded in 2020 by a collective of filmmakers and technologists, NK builds the next evolution of award-winning visual stroytelling.

Craft a sophisticated and timeless brand identity. Tranform this identity into a distinctive and visually captivating website that showcases the exceptional work of NewKino.

NewKinos’ work should be the primary focus at all times, with the remaining UI complimenting that endeavor.

Recognizing that brand identity is the cornerstone of any enterprise, I crafted a comprehensive visual system for NewKino. This process included designing a bespoke logo and curating a refined color palette and typography suite to ensure a cohesive, elegant, and professional aesthetic across all touchpoints.

The logo communicates innovation and modernity. Its dynamic mark conveys forward motion and cinematic energy, visually expressing NewKino Studios’ progressive, video-first identity.

The homepage acts as the studio’s digital threshold, anchored by a prominent showreel. We utilized a minimalist UI to minimize distraction, ensuring the creative work takes center stage. The content strategy is precise: a curated Featured Projects slider, Key Services, and a glimpse into the Team page.

The projects page offers a dual-view experience: expansive, full-width imagery for deep immersion, and a condensed grid view that allows users to scan multiple projects simultaneously with ease. Large imagery keeps the focus on the work itself.

Each case study provides a comprehensive deep-dive, blending key information with high-fidelity images and video to fully articulate the project's narrative.

I reimagined the standard team directory with interactive, holographic-style cards. This design nods to modern collectible culture, offering a distinctive and high-value presentation for every member of the studio.

A fan experience inspired by Spotify Wrapped, designed to give cricket enthusiasts a personalized recap of their statistics and standout moments from interacting with the various games tied to the CHAMPIONS Trophy 2025 in Pakistan.

The goal was to create an engaging, user-friendly journey that evokes excitement, nostalgia, and a sense of achievement — while remaining closely aligned with the tournament’s brand identity to ensure consistency and memorability across all touchpoints.

Main focus is on the easy to use navigation; Simple arrows to move back and forth between the slides – aswell as a centric share button to incentivize sharing the campaign to social media.

Each fan received an unique recap, featuring individualized color schemes and tailored statistics that reflect their personal performance and engagement.

KHAOS is a flexible design system that simplifies the creation of modern, visually refined interfaces. It isn’t meant to be a universal solution, but rather a source of inspiration and a demonstration of my skillset.

Global variables, structured color styles, and fully flexible components that can switch between light and dark modes instantly using Variable Modes. All of these parts ensure the design system is easy to adapt, scalable to all extents.

KHAOS includes a wide range of ready-to-use UI components — such as tables, modals, and more — and continues to grow as I expand it over time.

Over the years, I’ve had extensive opportunities to create pictorial marks and develop complete brand identities. To keep this collection focused, I’ve chosen not to include full brand identities but instead highlight only the pictorials — showcasing both my skillset & stylistic range.